If you own a website or maintain one for a company that you work for, managing the performance of that website can be crucial to online success. One of the main tools that you can use for managing the performance of your site on Google is the Google search console. It’s highly recommended that anybody with a website uses Google search console as it can help you to quickly identify technical errors within your website and data which could be preventing you from ranking. The Google search console also comes with a suite of excellent analytics tools that you can use to structure your marketing and determine the success of your page.
How to Set Up an Account
Begin by creating an account under the Google search console page. After you have signed up with a Google account, you can add a new URL to the page and track a website that you own. The easiest way to prove that you’re an owner is to use DNS verification and submit the verification code into an HTML tag within Yoast or the HTML code on your page. You can quickly copy and paste this code into the webmaster tools of Yoast or through the HTML code of your webpage to start.
Search Console Main Features
Performance Tab: Track your analytics and find out more about the keywords that are drawing an audience to your website.
Clicks: See how often people are clicking objects on your website, where your search engine results are coming from and the main ranking features for your page.
Impressions: Detailed statistics about the traffic you’re receiving in the total number of impressions that each page on your site receives from various sources.
Average Position: Learn more about the average position for specific keywords on a page and the number of impressions that you’re getting on search engine results.
Click Through Rate: Determine the total percentage of people that have seen your website in search engine results and then click through to your content.
You can access a wide range of tools beyond analytics with Google search console. With tools to optimize your page and properly structure content for the future, these are essential for any website administrator or owner to access. If you could use assistance with improving your expertise in Google search console, contact us today!
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients get number one on Google in several different industries.