In the age of the internet, it’s tough to make your content to stand out. There is an overwhelming amount of information available, and if you don’t have a plan, your content will get lost in the sea of Google search results. Here are 3 easy-to-implement content marketing strategies that will help ensure that your content is actually seen.
Run A/B Tests
One proven way to gauge what your audience actually likes is to run A/B tests. This means that you publish multiple versions of your content or website, and track analytics on both to see which one people interact with and prefer. If there is an obvious winner, switch entirely to that version. It can take weeks to months to declare a winner, depending upon your website traffic, but is a great long-term content marketing strategy.
Know Your Audience
Before you publish anything, ensure that you know exactly who you are writing for. This can be done easily by creating some buyer personas, or complete profiles based upon your audience and their interests. Give your personas names and really delve deep into their likes and dislikes to help guide your writing. This may seem silly at first, but once fleshed out, it will become insanely easy to create content specifically for your intended audience.
Use Retargeting Ads
Running ads on Google is a great start, but also consider running retargeting ads on other sites. If someone visits a certain page on your site, use retargeting software to show them an ad elsewhere as a reminder of you and your product. Often, people get distracted and abandon pages that they intend to revisit, so these types of ads serve as gentle reminders of where they left off.
Being heard on the internet is an uphill battle. Use these foolproof strategies to ensure that your important content is not going to waste.